Matt Lockard pays homage to the June 28th Holy Day like the very best California Health Insurance agents always do.
In the Roman Catholic Church, there are holy days of obligation when Catholics feel obliged to attend Mass. The Catholic holy days are significant to devout Catholics, but downright silly to Mormons and Moslems. Insurance Awareness Day, which has been celebrated (according to certain obscure calendars such as the Jivan—pronounced jive-an, for thousands of years) – is a sacred day to every California Health Insurance agent. “Most of us begin the sacred holy day with a ritual jog before heading into the office,” explains Matt Lockard, “or else we jump up and down for several minutes to get the blood going.”
Once in the office, a candle is lit. It’s usually purple and delivers a pungent odor, especially in a confined space like an office setting. “I usually light the candle with a customer, my first appointment of the day, already in the office. No matter what kind of policy they’re buying, the lighting of the candle on Insurance Awareness Day seldom fails to elicit a response,” Matt explains. It seems to remind many people of exotic dancers.
In fact, an exotic dancer is sometimes hired to heighten the festivities, but the dance performed, the “Insurance Dance,” is very protective in nature. “Just watching it performed gives you a warm and fuzzy feeling all over,” Matt asserts, “I also get kind of tingly.” By the time the ritualistic dance is completed, most customers also feel covered. “It doesn’t matter what kind of policy you’re buying. When someone is doing the Dance, and there’s a California Health Insurance agent in the room, who wouldn’t feel that they could withstand any medical emergency?” Matt argues.
After the dance, Matt typically recites “The Insurance Poem of Light,” always uttered in a reverent tone, and then refreshments are served. “I’ve been known to serve cookies and milk, or lemonade and pretzels if it’s hot,” Matt explains, “and everyone leaves happy.”
So is it like a party? About this sensitive subject, Matt Lockard appeared subdued. “It’s not anyone’s birthday,” Matt says abruptly, “It’s Insurance Awareness Day.”
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